Keeping your customers’ data safe should be a top priority for any eCommerce business. Collecting clients’ contact information is necessary, but being proactive about their protection is just as important for long-term success.
Safevia Forms that maintain the security of sensitive data and comply with the GDPR are not a “nice-to-have” option. They are a necessity for any online business that deals with personal data.
The following are seven reasons to encrypt your contact forms:
1. Protect against violation of privacy law
The General Data Protection Regulation (GDPR) framework for EU personal data protection came into force in May 2018. One of the main changes is that organizations are required to implement “state-of-the-art” security features when handling forms with personal data.
2. Protect from data breaches
We’re all aware of the massive Equifax data breach that compromised the personal information of nearly half the U.S. population, but did you know there were almost 2,200 other reported security breaches in 2017? With so many cyber-attacks happening every day, your contact forms could be more vulnerable to attack if they weren’t encrypted.
3. Provide an extra layer of protection against fraud
Safevia encryption significantly increases the ability of third parties to access your customers’ data. Encryption is one of the few methods that provide an extra layer of protection against data theft and fraud because even if a hacker manages to get information from your server, they won’t be able to read it without having decryption keys that are not stored with the data.
4. Encryption is a proactive measure to help protect customer data
The GDPR information security requirements also apply to third-party services that collect and manage customer personal data.
Encryption is the best way to make sure that all your service providers care about the security and protection of your user account information. Only encryption can significantly reduce the negative effects in the event of a leak (data theft) by not disclosing sensitive information, thus providing one of the highest possible levels of protection.
5. Safeguard against unauthorized access from employees
There’s no doubt that employee negligence is one of the main causes of data breaches. The fact is, employees, do not always use high levels of discretion when handling customer information. With Safevia Form you can be sure that the sensitive personal data of your customers are well protected.
6. Improve conversion rates by providing a secure environment to fill out forms on your site
As more businesses implement encryption to protect their visitors’ data, consumers will expect it from eCommerce sites that collect personal information.
Promoting security serves a dual purpose for the business: not only does it protect customers, but in return improves conversion rates by providing a secure environment to fill out online forms on your site. To learn more about how Safevia’s encryption works you can visit our product tab.
If you’re ready to boost sales and add another layer of protection against cyber-fraud through global compliance measures, get in touch with us today. We’ll help you keep your customer’s information secure.
7. Protect the business reputation
Maintaining data privacy is critical in today’s digital era. Failing to comply with GDPR’s state-of-the-art security measures could put your company at risk and result in a hefty fine of up to 4% of your annual global turnover or €20 million, whichever is higher.
On top of the potential financial penalty, a breach can also impact your business’s reputation. Data breaches have negative consequences on three levels – damages for clients and consumers, as well as loss of profits for companies. Companies that fail to protect personal information will be judged by their customers and possibly lose future sales.
How reliable are you when it comes to handling sensitive customer information? By encrypting forms on a website, you can increase confidence in the security that your business uses.
Data is valuable, not only because it can be used to make the right marketing decisions and boost sales, but also because of its power in building your brand image.
By using Safevia Forms, you can collect data through contact forms without unduly compromising the privacy and security of your personal data or increasing the risk of compromise.
The world of online marketing can be fraught with challenges, but there are ways to keep your data safe from fraud and unauthorized access. Safevia’s encryption service is one way you can protect yourself and your customers against a breach by using state-of-the-art security measures that comply with GDPR requirements. Our team at Safevia has many years of experience in helping businesses around the globe stay compliant while still protecting their sensitive customer information. Need help? Get in touch today!